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"If you design something well, the interface will
disappear, be transparent, as the reader becomes involved in the content.
Now that's what I call good design."
Colin Wood Design Graphics Magazine Issue #68
The layout and design of the website is often what differentiates one web developer from the next. We will customise the overall layout and design to suit your business and its needs. This includes the design of the site navigation, background, logo manipulation and a page layout that presents all these components in a consistent manner. We will strive to give the website a similar feel to your existing promotional material if desired, or if you are just starting up, we can help create a "branding" for you. A few factors which are commonly overlooked when designing a website are: Site Navigation: Apart from the obvious reasons for a successful website such as: fast loading, relevant and up-to-date content, appealing design. there is another important factor to consider...site navigation. It doesn't matter how glitzy the images are, how original the website is, if the navigation is hard to use the viewer will not stay around. The type of navigation used can be influenced by the size of the website and whether there is a need for expansion in the future. Cross Browser Optimisation: When IT Pays designs a website we design it to be suitable on as broad a range of browsers as possible.Internet Explorer, Opera, Netscape all can view your site differently if steps are not taken to standardise the viewing of the site. Coupled with different monitor sizes, resolution settings, window sizes and menu bar additions, it is easy to see that designing a wesite can be quite a challenge. Advanced DHTML and CSS techniques are called upon by IT Pays to create sites which will work well under most conditions. Keyword Optimisation ("making sites search engine friendly"): When we design your website, we take into consideraton your target audience, the chosen keywords and how competitive the market is. Before the design has even begun we have put in place a search engine marketing strategy designed specifically for your site within its chosen market.
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